I just finished reading "The USP: What is it, and why do you needs it, my preciousss?" by Christian Schoon, posted today at Adventures in YA & Children's Publishing.
Schoon discusses finding your USP, Unique Selling Proposition, and honing it to the perfection required by agents and editors. Yes, you've probably heard this before. I have. But it's worth considering at every step of the writing/editing/submitting process regardless of the audience--children, YA or adult. Schoon's light conversational tone makes the read fun even while he's making some important points and providing information that is worth serious attention.
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